Fake News Fairytale

This fairytale takes us to the unlikely epicenter of fake news: Veles, Macedonia.

In Veles, since the run-up to the 2016 U.S. presidential election, teenagers have been creating fake news stories that generate thousands of hits on social media. These young entrepreneurs have made money off of advertising revenue generated from their fake stories going viral, introducing a ‘digital gold rush’ to Veles. The film absorbs us in the ever-evolving world of fake news, where fake stories have real impact, and the truth is constantly shifting. In doing so, the film explores the idea of what makes stories believable.